One look into the shop windows of the fashion capitals shows that embroidery is present and fashionable. Long ago, the image changed from a relic of Grandmother's time to a cool design element. The cooperative project "Frida Kahlo – Fashion & Pain" between the thread factory, The Academy of Fashion and Design Munich and ZSK Embroidery Machines shows what arises when traditional trade meets curiosity and the urge to create. To encourage participation, the project was formulated as a competition by the representatives from MADEIRA and the teachers of the project group. With their own photo shoots, the winners and some of the participants are now showing their individual pieces for the first time.